Toni Moss
President, Creative Director

Toni Moss's ability to apply business criteria to award winning communications design derives from her background as owner of several successful Tulsa businesses and over 30 years of experience in fields ranging from strategic planning and creative services to print production and Web site design.

As an experienced designer and businesswoman, Toni knows that the use of effective graphic design in marketing is more about communication and less about fad or fashion. Her ability to craft the client's message and her commitment to achieving the business objectives of her customers in ways that are strongly market focused, yet practical and ethical, has driven the success of T.MOSS and successfully served the needs of clients ranging from realtors and retailers to architects, energy companies, and manufacturers. Toni has acted as the principal consultant, planned and brought to production projects that have included e-commerce Web sites, brand development, award winning brochures and promotional materials.

After receiving a BFA from the Kansas City Art Institute & School of Design, Toni and her two associates established Et Cetera House, at the time Utica Square's most innovative gift and decorative accessories shop. Building on the success of Et Cetera House and wanting to add a more creative dimension to their work, they founded The Paper Mill, a manufacturing company that produced wholesale gift paper goods for the national marketplace. Clients included Neiman Marcus, Gump's, Bloomingdale's, Lord & Taylor, and Smithsonian Institution.

Evolving interests pulled Toni in new directions. A growing fascination with the power of marketing communications to fuel business success led to the sale of Et Cetera House and The Paper Mill. Following an intense period of post degree studies Toni established T.MOSS in 1991 and continues today, as its principal.